october 1, 2025

The relationship intelligence conference by affinity

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Welcome to Campfire by Affinity

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date
October 1. 2025
venue
The Golden Gate Club at the Presidio
location
San francisco,
california
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Private capital firms are overwhelmed by information—emails, meetings, databases, software, market shifts—and the pressure to win the highest quality deals has never been higher. At Affinity Campfire 2025 in San Francisco on October  1, 2025, we’ll explore how leading firms are cutting through the chaos to uncover the relationships, insights, and tools that truly move the needle. 

Join peers and platform‑builders to simplify complex workflows, harness the full potential of your network, and turn data overload into actionable signals. Whether you’re rethinking sourcing, refining fundraising, grappling with how to integrate AI, or simply working more efficiently, Campfire delivers real, tactical insights you can take back to your team. Connect with investors facing the same challenges, explore hands‑on demos of Affinity’s latest capabilities, and get inspired by firms already redefining what’s possible with next generation technologies.
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1
day
10
sessions
400+
dealmakers

agenda

Time
Session
Speakers
Location
9:15 am
Breakout session

Keynote and Product Vision

Ventana Room

Keynote and Product Vision

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Breakout session

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10:15 am
Breakout session

Coffee Break

Coffee Break

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Breakout session

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10:30 am
Breakout session

Behind the stack: How Samsung Next powers a scalable VC engine

Ventana Room

Behind the stack: How Samsung Next powers a scalable VC engine

How does a CVC keep pace with over 4,000 startups a year while staying lean, collaborative, and integrated across a global enterprise?In this session, Samsung NEXT’s Jinny and Sam walk through the practical workflows and tools that power their investment process, from sourcing and diligence to post-investment engagement. You’ll learn how they track key performance metrics, structure status-driven workflows to align cross-functional teams, and share curated pipelines to avoid crossed wires. Whether you’re just getting started with Affinity or looking to go deeper, this session offers a ground, repeatable blueprint for building a modern VC stack.

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Breakout session

Driving 5x faster deal sourcing with Affinity

Grace Hall, Affinity

Hawthorne Room

Driving 5x faster deal sourcing with Affinity

In a competitive venture landscape, speed and precision in sourcing can make the difference between landing the perfect deal or missing it entirely. In this Campfire session, Grace Hall, Principal CSM at Affinity, showcases how firms are using Affinity Sourcing to discover and engage with opportunities up to 5x faster.

We’ll explore how Affinity’s centralized, data-driven sourcing engine—natively integrated with your CRM—helps teams uncover high-potential companies earlier, monitor them through growth signals and watchlists, and seamlessly move qualified opportunities into their pipeline. Hear firsthand how Affinity Sourcing users are transforming their sourcing processes to deliver better outcomes for their teams and portfolios, while eliminating the inefficiencies of disconnected tools and scattered data.

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11:15 am
Breakout session

Insights across the capital spectrum: Data-driven strategies in a competitive market

Ventana Room

Insights across the capital spectrum: Data-driven strategies in a competitive market

How are top firms finding an edge when capital is tighter, competition is fiercer, and expectations for portfolio support are higher than ever? In this fireside chat, Affinity CTO Rebecca Campbell sits down with leaders from top firms to explore how investors are evolving their sourcing strategies and scaling portfolio impact.

You’ll hear firsthand how these teams are:

  • Identifying and prioritizing the right opportunities, faster
  • Supporting portcos with systems that go beyond founder intuition
  • Using relationship and data signals to guide decisions across the investment lifecycle

Whether you’re refining your sourcing model or expanding your platform team’s reach, this session will offer a look at what’s actually working across the capital spectrum—and how the most effective firms are putting their data to work.

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Breakout session

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12:00 pm
Breakout session

Dealmaker Awards

Veronica Mora, Affinity

Jesse Lott, Affinity

Ventana Room

Dealmaker Awards

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Breakout session

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12:15 pm
Breakout session

Lunch and Networking

Lunch and Networking

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Breakout session

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1:15 pm
Breakout session

How Speedinvest built a strategic fundraising engine

Ventana Room

How Speedinvest built a strategic fundraising engine

For Speedinvest, Affinity has become the system of record for tracking, enriching, and engaging with prospective LPs. In this session, Lukas Huber shares how Speedinvest evolved from fragmented spreadsheets to a centralized, strategic fundraising engine in Affinity. He’ll walk through how the team rebuilt its LP tracking process ahead of its latest fundraise using: enriched Opportunity lists, synced records, and dashboard reporting to monitor outreach, pipeline momentum, and LP history in one place. Whether you’re just starting to bring your LP pipeline into Affinity or looking to turn it into a strategic advantage, this session will give you a clear view into what a modern fundraising workflow can look like.

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Breakout session

Getting your data out of Affinity: Use cases for API v2

Hawthorn Room

Getting your data out of Affinity: Use cases for API v2

Modern private capital teams don’t just rely on data—they operationalize it. In this tactical, product-led session, Affinity Principal Product Manager Ben Docksteader will walk through how firms are using Affinity’s API v2 to extract activity data and notes and move it into their own systems—like a data warehouse—for custom analysis, reporting, workflow automation, and building your own AI applications.

You’ll learn:

  • How to automate data extraction and enrichment using API v2
  • Common use cases for syncing Affinity data into internal tools and reporting pipelines
  • What’s new and what’s to come for API v2

Whether you're building out a modern data stack or just want to streamline your reporting workflows, this session will give you the foundations and best practices for getting Affinity data where you need it most

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2:00 pm
Breakout session

Rewiring private capital: A look into AI’s expanding impact on deal flow

Ventana Room

Rewiring private capital: A look into AI’s expanding impact on deal flow

As artificial intelligence and automation transform industries, they are also reshaping how private capital firms source, evaluate, and win deals. In this fireside chat, we sit down with David Hefter, BlackRock’s AI Champion for Investments - Private and Public, to discuss how AI is enabling smarter sourcing, faster execution, and deeper insights—while preserving the relationship-driven nature of private capital. Our speakers will share their perspectives on how firms are adapting workflows, what technologies are proving most impactful today, and how they see AI shaping the future of dealmaking.

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Breakout session

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3:00 pm
Breakout session

Notable Capital's approach to revenue-generating connections and founder success

Ventana Room

Notable Capital's approach to revenue-generating connections and founder success

At Notable Capital, business development isn’t just a support function—it’s a core value driver for portfolio companies. In this Campfire session, Notable team members Dave Grenetz, SVP of IT, and Bailey Dickey, SVP of Networks, share how their team uses Affinity as the hub of a tech stack purpose-built to deliver revenue-generating introductions for their founders and build high impact relationships.


They’ll walk through how they’ve integrated Affinity with tools like Notion and a dedicated email workflow to capture and track introductions at scale, as well as how custom fields and automations keep context and follow-ups aligned to this key metric. You’ll also hear how they’re exploring the next frontier—AI-driven workflow automation—to make their BD efforts even more impactful, efficient, and scalable

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Breakout session

From origination to exit: Best practices for scaling PE workflows

Hawthorn Room

From origination to exit: Best practices for scaling PE workflows

From origination to value creation and exit, private equity teams face growing pressure to move faster, operate more efficiently, and differentiate through stronger networks. In this fireside chat, Affinity’s Jamie Shafer, Director of Product Management, will discuss the best practices PE firms are using to get more value from Affinity.

You’ll hear from firms how they are:

  • Enhancing deal origination with structured prospect tracking and early funnel visibility
  • Managing complex deal pipelines with greater collaboration and control
  • Deepening key relationships with bankers, sponsors, management teams, and strategic acquirers
  • Integrating Affinity across systems to eliminate silos and drive firmwide adoption

Whether you’re refining your origination strategy or scaling your tech stack, this session will offer a clear blueprint for how private equity firms are using Affinity to drive success.

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3:45 pm
Breakout session

Reinventing the diligence playbook with Chamaeleon and BDev

Ventana Room

Reinventing the diligence playbook with Chamaeleon and BDev

What does a modern, high-conviction diligence process look like in 2025?This session brings together two bold voices in private capital: Keshia Thebald-van (BDev Ventures) and Nuno Gonçalves Pedro (Chamaeleon.vc to explore how they’re reinventing due diligence from opposite but complimentary directions. This session will unpack the foundational beliefs driving each firm’s approach to diligence; how Affinity and AI power repeatable high-signal evaluations; and where the traditional model of due diligence falls short.Expect a fast-paced, idea-rich discussion between the two firms pushing the boundaries of what modern investing can be.

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Breakout session

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3:45 pm
Breakout session

Unlock better PE workflows: A hands-on workshop

Hawthorn Room

Unlock better PE workflows: A hands-on workshop

Ready to put best practices into action? In this follow-up to our fireside chat on private equity workflows, Affinity’s Kyle Turner, Manager of Solutions Engineering, will lead a live demo showing how top-performing PE firms use Affinity to improve sourcing, streamline collaboration, and drive adoption across their teams.

After the demo, stick around for hands-on support from Affinity’s Solutions Engineering team—whether you’re setting up new workflows, troubleshooting a specific use case, or looking to level up your firm’s CRM strategy.

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Breakout session

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4:30 pm
Breakout session

Close

Ventana Room

Close

close
Breakout session

close
4:45 pm
Breakout session

Networking, Drinks, and Canapés

Patio

Networking, Drinks, and Canapés

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Breakout session

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the presidio of san francisco•the presidio of san francisco•the presidio of san francisco•the presidio of san francisco

come meet us at The presidio

Located near Golden Gate Bridge, the Presidio is a national park like no other. Whether you'd like to take a break from the city with a hike, experience new foods at one of San Francisco's top restaurants, or hit the driving range, there's something for everyone.
location:
The Golden Gate Club at the Presidio
135 Fisher Loop, San Francisco
CA 94129
register now
register now

speakers

Speakers coming soon...

Max Eagle

Head of Data
World Innovation Lab

Andrew Brackin

Partner
Gradient Ventures

Nuno Gonçalves Pedro

Managing Partner, Founder
Chamaeleon

Jonah Surkes

Investment Director, Growth Equity
Generation IM

Bailey Dickey

SVP Networks
Notable Capital

Keshia Theobald-Van Gent

Partner
BDev Ventures

David Grenetz

SVP, IT
Notable Capital

Lukas Huber

Product & Tech Manager
Speedinvest

Kyle Duffy

Operating Partner
Gradient Ventures

Sam Campbell

Investor
Samsung Next

Jinny Lee

Senior Venture Operations
Samsung Next

David Hefter

AI Champion for Investments - Private and Public
BlackRock

Kyle Turner

SE Manager
Affinity

Dan Polonka

Sr. Product Marketing Manager
Affinity

Ben Docksteader

Principal Product Manager
Affinity

Jamie Shafer

Director of Product
Affinity

Jesse Lott

SVP of Customer Success
Affinity

Rebecca Campbell

CTO
Affinity

Andy Bryson

CPO
Affinity

Ken Fine

CEO
Affinity

frequently asked questions

what is campfire?

Affinity’s Campfire conference explores what it means to be part of the leading relationship intelligence ecosystem and how dealmakers are using technology to fuel growth, manage pipelines and focus on what matters as the market landscape continues to shift.

who should attend campfire?

Anyone involved in the dealmaking process, both from the investing and technical operations perspectives. Meet senior members from a number of Venture Capital and Private Equity funds.

when and where is campfire

October 1st, 2025. The Presidio. San Francisco

how can i register for campfire

You can register clicking here

when will the final agenda be available

The Campfire website will be updated on an ongoing basis as speakers and sessions continue to be confirmed. Once the final agenda is confirmed, all registrants will be emailed to receive this.

i have dietary requirements, how can i alert the conference organizers

When registering for an in-person conference ticket, make sure to select your dietary preferences during the process.